‘You know how it makes you feel’: Low-income parents' childcare priorities and definitions of ideal high-quality childcare

A qualitative study finds that low-income parents' expectations for child care are lower than most professional standards. This study, conducted by Child Trends' Nicole Forry and others, and published in the Journal of Children and Poverty, also found strong alignment, for the most part, between parents' definitions of high-quality care and their priorities for their most recent child care search. Parents focused less on structured learning opportunities when discussing child care priorities and more on practical features of care. Findings from this study could be used to inform marketing and design of consumer education campaigns in QRIS, and survey development.